Color

#72b74e

#72b74e
hex#72b74e
rgbrgb(114, 183, 78)
hslhsl(99, 42%, 51%)
oklchoklch(0.71 0.156 136.2)
Closest name: Bud Green (#79b465)Relative luminance 0.3799

Colors that go with #72b74e

Charcoal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#924eb7

#a7b74e · #4eb75d

#4e72b7 · #b74e72

Split-complementary

Open in tool →

#5d4eb7 · #b74ea7

#4ea7b7 · #924eb7 · #b75d4e

Contrast

#72b74e as textRatioAAAA largeAAAFix
Aaon white
2.44:1failfailfail
  • AA: use #508235 as the text (4.58:1)
  • AAA: use #3c6228 as the text (7.07:1)
  • AA: or shift the background to #3b3b3b (4.59:1)
  • AAA: or shift the background to #1a1a1a (7.13:1)
Aaon black
8.6:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b74e as the background.

Brands using this color

mcpConnect your agent — build around #72b74e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b74e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b74e-a8bea2-664edf-1f2d21-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md