Color

#72b674

#72b674
hex#72b674
rgbrgb(114, 182, 116)
hslhsl(122, 32%, 58%)
oklchoklch(0.714 0.117 144.9)
Closest name: Bud Green (#79b465)Relative luminance 0.3829

Colors that go with #72b674

Charcoal, Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b672b4

#92b672 · #72b696

#7472b6 · #b67472

Split-complementary

Open in tool →

#9672b6 · #b67292

#7292b6 · #b672b4 · #b69672

Contrast

#72b674 as textRatioAAAA largeAAAFix
Aaon white
2.43:1failfailfail
  • AA: use #448346 as the text (4.58:1)
  • AAA: use #326234 as the text (7.16:1)
  • AA: or shift the background to #3b3b3b (4.62:1)
  • AAA: or shift the background to #1c1c1c (7.03:1)
Aaon black
8.66:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b674 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #72b674
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b674 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b674-a2bea6-9e4edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md