Color

#72b323

#72b323
hex#72b323
rgbrgb(114, 179, 35)
hslhsl(87, 67%, 42%)
oklchoklch(0.697 0.18 131.8)
Closest name: Extra Life (#6ab417)Relative luminance 0.3594

Colors that go with #72b323

Royal Blue, Taupe and Orchid lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6423b3

#b3ac23 · #2bb323

#2372b3 · #b32372

Split-complementary

Open in tool →

#232bb3 · #ac23b3

#23b3ac · #6423b3 · #b3232b

Contrast

#72b323 as textRatioAAAA largeAAAFix
Aaon white
2.56:1failfailfail
  • AA: use #528019 as the text (4.71:1)
  • AAA: use #3f6213 as the text (7.08:1)
  • AA: or shift the background to #383838 (4.57:1)
  • AAA: or shift the background to #141414 (7.18:1)
Aaon black
8.19:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b323 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72b323
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b323 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b323-aebea2-4e53df-212d1f-f1f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md