Color

#72b176

#72b176
hex#72b176
rgbrgb(114, 177, 118)
hslhsl(124, 29%, 57%)
oklchoklch(0.702 0.107 145.8)
Closest name: Lily Pads (#6db083)Relative luminance 0.3633

Colors that go with #72b176

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b172ad

#8db172 · #72b196

#7672b1 · #b17672

Split-complementary

Open in tool →

#9672b1 · #b1728d

#728db1 · #b172ad · #b19672

Contrast

#72b176 as textRatioAAAA largeAAAFix
Aaon white
2.54:1failfailfail
  • AA: use #47804a as the text (4.71:1)
  • AAA: use #355f37 as the text (7.39:1)
  • AA: or shift the background to #383838 (4.62:1)
  • AAA: or shift the background to #171717 (7.06:1)
Aaon black
8.27:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b176 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #72b176
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b176 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b176-a2bea7-a24edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md