Color

#72b174

#72b174
hex#72b174
rgbrgb(114, 177, 116)
hslhsl(122, 29%, 57%)
oklchoklch(0.702 0.109 145)
Closest name: Lily Pads (#6db083)Relative luminance 0.3628

Colors that go with #72b174

Charcoal, Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b172af

#8fb172 · #72b193

#7472b1 · #b17472

Split-complementary

Open in tool →

#9372b1 · #b1728f

#728fb1 · #b172af · #b19372

Contrast

#72b174 as textRatioAAAA largeAAAFix
Aaon white
2.54:1failfailfail
  • AA: use #478049 as the text (4.72:1)
  • AAA: use #366338 as the text (7:1)
  • AA: or shift the background to #383838 (4.61:1)
  • AAA: or shift the background to #171717 (7.05:1)
Aaon black
8.26:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b174 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #72b174
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b174 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b174-a2bea6-9e4edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md