Color

#72ae32

#72ae32
hex#72ae32
rgbrgb(114, 174, 50)
hslhsl(89, 55%, 44%)
oklchoklch(0.685 0.165 132)
Closest name: Extra Life (#6ab417)Relative luminance 0.3408

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6e32ae

#aeac32 · #35ae32

#3272ae · #ae3272

Split-complementary

Open in tool →

#3235ae · #ac32ae

#32aeac · #6e32ae · #ae3235

Contrast

#72ae32 as textRatioAAAA largeAAAFix
Aaon white
2.69:1failfailfail
  • AA: use #568226 as the text (4.55:1)
  • AAA: use #3e5f1c as the text (7.35:1)
  • AA: or shift the background to #333333 (4.7:1)
  • AAA: or shift the background to #0f0f0f (7.13:1)
Aaon black
7.82:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72ae32 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72ae32
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72ae32 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ae32-adbea2-4e4edf-212d1f-f1f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md