Color

#72ae2d

#72ae2d
hex#72ae2d
rgbrgb(114, 174, 45)
hslhsl(88, 59%, 43%)
oklchoklch(0.685 0.169 131.6)
Closest name: Extra Life (#6ab417)Relative luminance 0.3404

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#692dae

#aeaa2d · #31ae2d

#2d72ae · #ae2d72

Split-complementary

Open in tool →

#2d31ae · #aa2dae

#2daeaa · #692dae · #ae2d31

Contrast

#72ae2d as textRatioAAAA largeAAAFix
Aaon white
2.69:1failfailfail
  • AA: use #558221 as the text (4.56:1)
  • AAA: use #406119 as the text (7.14:1)
  • AA: or shift the background to #333333 (4.7:1)
  • AAA: or shift the background to #0f0f0f (7.13:1)
Aaon black
7.81:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72ae2d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72ae2d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72ae2d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ae2d-aebea2-4e51df-212d1f-f1f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md