Color

#2d72ae

#2d72ae
hex#2d72ae
rgbrgb(45, 114, 174)
hslhsl(208, 59%, 43%)
oklchoklch(0.538 0.117 248.2)
Closest name: Campanula (#3473b7)Relative luminance 0.1565

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ae692d

#2daeaa · #2d31ae

#ae2d72 · #72ae2d

Split-complementary

Open in tool →

#ae2d31 · #aeaa2d

#aa2dae · #ae692d · #31ae2d

Contrast

#2d72ae as textRatioAAAA largeAAAFix
Aaon white
5.09:1passpassfail
  • AAA: use #245a8a as the text (7.23:1)
Aaon black
4.13:1failpassfail
  • AA: use #307abb as the text (4.63:1)
  • AAA: use #599bd4 as the text (7.06:1)
  • AA: or shift the background to #f2f2f2 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2d72ae as the background.

Brands using this color

Fonts for this mood

#2d72ae reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2d72ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2d72ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2d72ae-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md