Color

#72ac96

#72ac96
hex#72ac96
rgbrgb(114, 172, 150)
hslhsl(157, 26%, 56%)
oklchoklch(0.698 0.069 168.5)
Closest name: Catnip (#80aa95)Relative luminance 0.3528

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ac7288

#72ac78 · #72a5ac

#9672ac · #ac9672

Split-complementary

Open in tool →

#ac72a5 · #ac7872

#7872ac · #ac7288 · #a5ac72

Contrast

#72ac96 as textRatioAAAA largeAAAFix
Aaon white
2.61:1failfailfail
  • AA: use #4b816c as the text (4.51:1)
  • AAA: use #396051 as the text (7.08:1)
  • AA: or shift the background to #363636 (4.64:1)
  • AAA: or shift the background to #141414 (7.07:1)
Aaon black
8.06:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72ac96 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72ac96
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72ac96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ac96-a2beb7-d459c4-1f2c2d-e9f1ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md