Color

#72ab49

#72ab49
hex#72ab49
rgbrgb(114, 171, 73)
hslhsl(95, 40%, 48%)
oklchoklch(0.68 0.144 134)
Closest name: Asparagus (#77ab56)Relative luminance 0.3318

Colors that go with #72ab49

Charcoal, Blue and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8349ab

#a3ab49 · #49ab52

#4972ab · #ab4972

Split-complementary

Open in tool →

#5249ab · #ab49a3

#49a3ab · #8349ab · #ab5249

Contrast

#72ab49 as textRatioAAAA largeAAAFix
Aaon white
2.75:1failfailfail
  • AA: use #568137 as the text (4.57:1)
  • AAA: use #406029 as the text (7.18:1)
  • AA: or shift the background to #333333 (4.59:1)
  • AAA: or shift the background to #0d0d0d (7.07:1)
Aaon black
7.64:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72ab49 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72ab49
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72ab49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ab49-aabea2-5d4edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md