Color

#72ab30

#72ab30
hex#72ab30
rgbrgb(114, 171, 48)
hslhsl(88, 56%, 43%)
oklchoklch(0.678 0.163 131.3)
Closest name: Gameboy Screen (#8bac0f)Relative luminance 0.3292

Colors that go with #72ab30

Charcoal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6a30ab

#aba730 · #34ab30

#3072ab · #ab3072

Split-complementary

Open in tool →

#3034ab · #a730ab

#30aba7 · #6a30ab · #ab3034

Contrast

#72ab30 as textRatioAAAA largeAAAFix
Aaon white
2.77:1failfailfail
  • AA: use #557f24 as the text (4.72:1)
  • AAA: use #3f5f1b as the text (7.33:1)
  • AA: or shift the background to #333333 (4.56:1)
  • AAA: or shift the background to #0d0d0d (7.02:1)
Aaon black
7.58:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72ab30 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72ab30
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72ab30 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ab30-aebea2-4e51df-212d1f-f1f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md