Color

#72a85d

#72a85d
hex#72a85d
rgbrgb(114, 168, 93)
hslhsl(103, 30%, 51%)
oklchoklch(0.676 0.119 137.4)
Closest name: Ferntastic (#71ab62)Relative luminance 0.3237

Colors that go with #72a85d

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#925da8

#97a85d · #5da86d

#5d72a8 · #a85d72

Split-complementary

Open in tool →

#6d5da8 · #a85d97

#5d97a8 · #925da8 · #a86d5d

Contrast

#72a85d as textRatioAAAA largeAAAFix
Aaon white
2.81:1failfailfail
  • AA: use #578146 as the text (4.53:1)
  • AAA: use #406034 as the text (7.14:1)
  • AA: or shift the background to #303030 (4.7:1)
  • AAA: or shift the background to #0a0a0a (7.05:1)
Aaon black
7.47:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a85d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72a85d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a85d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a85d-a6bea2-704edf-1f2d21-eff1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md