Color

#72a778

#72a778
hex#72a778
rgbrgb(114, 167, 120)
hslhsl(127, 23%, 55%)
oklchoklch(0.678 0.089 147.4)
Closest name: Lily Pads (#6db083)Relative luminance 0.3257

Colors that go with #72a778

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a772a0

#86a772 · #72a792

#7872a7 · #a77872

Split-complementary

Open in tool →

#9272a7 · #a77286

#7286a7 · #a772a0 · #a79272

Contrast

#72a778 as textRatioAAAA largeAAAFix
Aaon white
2.79:1failfailfail
  • AA: use #518156 as the text (4.54:1)
  • AAA: use #3d6141 as the text (7.04:1)
  • AA: or shift the background to #333333 (4.52:1)
  • AAA: or shift the background to #0a0a0a (7.08:1)
Aaon black
7.51:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a778 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72a778
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a778 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a778-a2bea8-aa4edf-1f2d27-ecf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md