Color

#72a772

#72a772
hex#72a772
rgbrgb(114, 167, 114)
hslhsl(120, 23%, 55%)
oklchoklch(0.677 0.095 144.4)
Closest name: Ferntastic (#71ab62)Relative luminance 0.3243

Colors that go with #72a772

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a772a7

#8ca772 · #72a78c

#7272a7 · #a77272

Split-complementary

Open in tool →

#8c72a7 · #a7728c

#728ca7 · #a772a7 · #a78c72

Contrast

#72a772 as textRatioAAAA largeAAAFix
Aaon white
2.81:1failfailfail
  • AA: use #518151 as the text (4.56:1)
  • AAA: use #3d613d as the text (7.06:1)
  • AA: or shift the background to #333333 (4.5:1)
  • AAA: or shift the background to #0a0a0a (7.06:1)
Aaon black
7.49:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a772 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72a772
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a772 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a772-a2bea5-994edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md