Color

#72a6da

#72a6da
hex#72a6da
rgbrgb(114, 166, 218)
hslhsl(210, 58%, 65%)
oklchoklch(0.709 0.094 249.3)
Closest name: Acapulco Dive (#65a7dd)Relative luminance 0.3591

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#daa672

#72dada · #7272da

#da72a6 · #a6da72

Split-complementary

Open in tool →

#da7272 · #dada72

#da72da · #daa672 · #72da72

Contrast

#72a6da as textRatioAAAA largeAAAFix
Aaon white
2.57:1failfailfail
  • AA: use #3278bd as the text (4.61:1)
  • AAA: use #25598d as the text (7.26:1)
  • AA: or shift the background to #383838 (4.57:1)
  • AAA: or shift the background to #141414 (7.18:1)
Aaon black
8.18:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72a6da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72a6da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72a6da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72a6da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72a6da-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md