Color

#7272da

#7272da
hex#7272da
rgbrgb(114, 114, 218)
hslhsl(240, 58%, 65%)
oklchoklch(0.602 0.155 280.7)
Closest name: Pan Purple (#657aef)Relative luminance 0.2067

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dada72

#72a6da · #a672da

#da7272 · #72da72

Split-complementary

Open in tool →

#daa672 · #a6da72

#da72a6 · #dada72 · #72daa6

Contrast

#7272da as textRatioAAAA largeAAAFix
Aaon white
4.09:1failpassfail
  • AA: use #6a6ad7 as the text (4.51:1)
  • AAA: use #4242cd as the text (7.26:1)
  • AA: or shift the background to #141414 (4.5:1)
Aaon black
5.13:1passpassfail
  • AAA: use #8e8ee1 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7272da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7272da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7272da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7272da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7272da-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md