Color

#7296cf

#7296cf
hex#7296cf
rgbrgb(114, 150, 207)
hslhsl(217, 49%, 63%)
oklchoklch(0.669 0.094 259.4)
Closest name: Blue Bay (#619ad6)Relative luminance 0.299

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cfab72

#72c4cf · #7d72cf

#cf7296 · #96cf72

Split-complementary

Open in tool →

#cf7d72 · #c4cf72

#cf72c4 · #cfab72 · #72cf7d

Contrast

#7296cf as textRatioAAAA largeAAAFix
Aaon white
3.01:1failpassfail
  • AA: use #4574bf as the text (4.66:1)
  • AAA: use #335894 as the text (7.08:1)
  • AA: or shift the background to #2e2e2e (4.51:1)
Aaon black
6.98:1passpassfail
  • AAA: use #7699d0 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7296cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7296cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7296cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7296cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7296cf-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md