Color

#7281ca

#7281ca
hex#7281ca
rgbrgb(114, 129, 202)
hslhsl(230, 45%, 62%)
oklchoklch(0.622 0.112 273.9)
Closest name: Flood (#6677bb)Relative luminance 0.2354

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cabb72

#72adca · #9072ca

#ca7281 · #81ca72

Split-complementary

Open in tool →

#ca9072 · #adca72

#ca72ad · #cabb72 · #72ca90

Contrast

#7281ca as textRatioAAAA largeAAAFix
Aaon white
3.68:1failpassfail
  • AA: use #6070c3 as the text (4.56:1)
  • AAA: use #3f50a6 as the text (7.22:1)
  • AA: or shift the background to #1c1c1c (4.63:1)
Aaon black
5.71:1passpassfail
  • AAA: use #8592d1 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7281ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7281ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7281ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7281ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7281ca-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md