brandsweets

Color

#727fac

#727fac
hex#727fac
rgbrgb(114, 127, 172)
hslhsl(227, 26%, 56%)
oklchoklch(0.603 0.07 271.7)
Closest name: Bay View (#6a819e)Relative luminance 0.2173
CoolMuted
Open in palette toolCheck contrast

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →
727facac9f72

#ac9f72

Analogous

Open in tool →
727fac729bac8272ac

#729bac · #8272ac

Triadic

Open in tool →
727facac727e7eac72

#ac727e · #7eac72

Split-complementary

Open in tool →
727facac82729bac72

#ac8272 · #9bac72

Tetradic

Open in tool →
727facac729bac9f7272ac82

#ac729b · #ac9f72 · #72ac82

Contrast

#727fac as textRatioAAAA largeAAAFix
Aaon white
3.93:1failpassfail
  • AA: use #6573a4 as the text (4.62:1)
  • AAA: use #4b5781 as the text (7.05:1)
  • AA: or shift the background to #171717 (4.56:1)
Aaon black
5.35:1passpassfail
  • AAA: use #8b96bb as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727fac as the background.

Brands using this color

mcpConnect your agent — build around #727fac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #727fac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727fac-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md