Color

#7274cf

#7274cf
hex#7274cf
rgbrgb(114, 116, 207)
hslhsl(239, 49%, 63%)
oklchoklch(0.599 0.137 280.5)
Closest name: Flood (#6677bb)Relative luminance 0.2057

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cfcd72

#72a2cf · #9f72cf

#cf7274 · #74cf72

Split-complementary

Open in tool →

#cf9f72 · #a2cf72

#cf72a2 · #cfcd72 · #72cf9f

Contrast

#7274cf as textRatioAAAA largeAAAFix
Aaon white
4.11:1failpassfail
  • AA: use #6b6ccc as the text (4.52:1)
  • AAA: use #4547bf as the text (7.22:1)
  • AA: or shift the background to #121212 (4.56:1)
Aaon black
5.11:1passpassfail
  • AAA: use #9192d9 as the text (7.32:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7274cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7274cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7274cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7274cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7274cf-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md