Color

#726bff

#726bff
hex#726bff
rgbrgb(114, 107, 255)
hslhsl(243, 100%, 71%)
oklchoklch(0.615 0.213 280.2)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2131

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f8ff6b

#6baeff · #bc6bff

#ff726b · #6bff72

Split-complementary

Open in tool →

#ffbc6b · #aeff6b

#ff6bae · #f8ff6b · #6bffbc

Contrast

#726bff as textRatioAAAA largeAAAFix
Aaon white
3.99:1failpassfail
  • AA: use #645cff as the text (4.65:1)
  • AAA: use #3429ff as the text (7.22:1)
  • AA: or shift the background to #141414 (4.62:1)
Aaon black
5.26:1passpassfail
  • AAA: use #908aff as the text (7.27:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #726bff as the background.

Brands using this color

Fonts for this mood

#726bff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #726bff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #726bff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/726bff-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md