Color

#726940

#726940
hex#726940
rgbrgb(114, 105, 64)
hslhsl(49, 28%, 35%)
oklchoklch(0.519 0.06 97.3)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1405

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#404972

#725040 · #627240

#407269 · #694072

Split-complementary

Open in tool →

#406272 · #504072

#407250 · #404972 · #724062

Contrast

#726940 as textRatioAAAA largeAAAFix
Aaon white
5.51:1passpassfail
  • AAA: use #5f5735 as the text (7.24:1)
Aaon black
3.81:1failpassfail
  • AA: use #7f7548 as the text (4.54:1)
  • AAA: use #a3965c as the text (7.07:1)
  • AA: or shift the background to #ebebeb (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #726940 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#726940 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #726940
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #726940 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/726940-c4c19c-4eaedf-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md