Color

#725aaa

#725aaa
hex#725aaa
rgbrgb(114, 90, 170)
hslhsl(258, 32%, 51%)
oklchoklch(0.528 0.124 295.7)
Closest name: Passion Flower (#6f5698)Relative luminance 0.1379

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#92aa5a

#5a6aaa · #9a5aaa

#aa725a · #5aaa72

Split-complementary

Open in tool →

#aa9a5a · #6aaa5a

#aa5a6a · #92aa5a · #5aaa9a

Contrast

#725aaa as textRatioAAAA largeAAAFix
Aaon white
5.59:1passpassfail
  • AAA: use #624c94 as the text (7.05:1)
Aaon black
3.76:1failpassfail
  • AA: use #7e68b1 as the text (4.5:1)
  • AAA: use #9d8dc4 as the text (7.04:1)
  • AA: or shift the background to #e8e8e8 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #725aaa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #725aaa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #725aaa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/725aaa-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md