Color

#72552c

#72552c
hex#72552c
rgbrgb(114, 85, 44)
hslhsl(35, 44%, 31%)
oklchoklch(0.471 0.069 74.3)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.1026

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c4972

#72322c · #6c722c

#2c7255 · #552c72

Split-complementary

Open in tool →

#2c6c72 · #322c72

#2c7232 · #2c4972 · #722c6c

Contrast

#72552c as textRatioAAAA largeAAAFix
Aaon white
6.88:1passpassfail
  • AAA: use #6e522b as the text (7.23:1)
Aaon black
3.05:1failpassfail
  • AA: use #97703b as the text (4.7:1)
  • AAA: use #ba8e4f as the text (7.07:1)
  • AA: or shift the background to #d1d1d1 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72552c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72552c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72552c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72552c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72552c-c4b89c-62c0cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md