# #72552c

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72552c`
- RGB: rgb(114, 85, 44)
- HSL: hsl(35, 44%, 31%)
- OKLCH: oklch(0.471 0.069 74.3)
- Relative luminance: 0.1026
- Nearest named color: Chocolate Rain (#714f29, Δ 1.679) — https://brandsweets.com/colors/chocolate-rain
- Moods: warm
- Page: https://brandsweets.com/colors/72552c

## Tints & shades

- Tints (toward white): #8c6836, #a2783f, #b98b4b, #c39c65, #cdac7e, #d6ba95, #e0cbae, #eadcc8, #f2eade, #fcfaf8
- Shades (toward black): #674d28, #5f4725, #543f21, #49371d, #42311a, #372915, #2c2111, #21190d, #1a130a, #0f0b06

## Harmonies

- Complementary: #2c4972
- Analogous: #72322c, #6c722c
- Triadic: #2c7255, #552c72
- Split-complementary: #2c6c72, #322c72
- Tetradic: #2c7232, #2c4972, #722c6c

## Colors that go with #72552c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Champagne** #f7e7ce [pool] — 6 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #72552c. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #72552c: 4 real palettes, including Bakery and Clay & Linen, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #72552c: 4 real palettes, including Trader Joe's's brand system and Fireside, as the accent. Seen in: Trader Joe's (https://brandsweets.com/colors/brands/traderjoes-com), Fireside (https://brandsweets.com/palettes/dark#fireside), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Chipotle (https://brandsweets.com/colors/brands/chipotle-com). — https://brandsweets.com/colors/firebrick
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #72552c in 4 real palettes, including Subaru's brand system and Console Light, as the supporting colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #72552c in 5 real palettes, including Magazine Ochre and Aesop's brand system, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Aesop (https://brandsweets.com/colors/brands/aesop-com), Harvest (https://brandsweets.com/palettes/warm#harvest), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #72552c: 9 real palettes, including Homestead and Darkroom, as the supporting colour. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sage-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #72552c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #72552c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6e522b (7.23:1)
- On black (#000000): 3.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #97703b (4.7:1); AA: background → #d1d1d1 (4.51:1); AAA: text → #ba8e4f (7.07:1)

## Brands using this color

- **Domino's** — accent #785431 (Δ 1.368) — https://brandsweets.com/colors/brands/dominos-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72552c-c4b89c-62c0cb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72552c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.