Color

#724a1d

#724a1d
hex#724a1d
rgbrgb(114, 74, 29)
hslhsl(32, 59%, 28%)
oklchoklch(0.445 0.081 66)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0856

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d4572

#72201d · #6f721d

#1d724a · #4a1d72

Split-complementary

Open in tool →

#1d6f72 · #201d72

#1d7220 · #1d4572 · #721d6f

Contrast

#724a1d as textRatioAAAA largeAAAFix
Aaon white
7.74:1passpasspassPasses AAA — no fix needed.
Aaon black
2.71:1failfailfail
  • AA: use #a26a2a as the text (4.63:1)
  • AAA: use #cc8738 as the text (7.09:1)
  • AA: or shift the background to #c7c7c7 (4.58:1)
  • AAA: or shift the background to #f5f5f5 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #724a1d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#724a1d reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #724a1d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #724a1d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/724a1d-c4b69c-62c5cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md