Color

#721d6f

#721d6f
hex#721d6f
rgbrgb(114, 29, 111)
hslhsl(302, 59%, 28%)
oklchoklch(0.403 0.153 329.5)
Closest name: Galactic Grapevine (#6b327b)Relative luminance 0.056

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d7220

#4a1d72 · #721d45

#6f721d · #1d6f72

Split-complementary

Open in tool →

#45721d · #1d724a

#724a1d · #1d7220 · #1d4572

Contrast

#721d6f as textRatioAAAA largeAAAFix
Aaon white
9.9:1passpasspassPasses AAA — no fix needed.
Aaon black
2.12:1failfailfail
  • AA: use #c332be as the text (4.52:1)
  • AAA: use #d96dd6 as the text (7.11:1)
  • AA: or shift the background to #b0b0b0 (4.57:1)
  • AAA: or shift the background to #d9d9d9 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #721d6f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#721d6f reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #721d6f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #721d6f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/721d6f-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md