Color

#72467c

#72467c
hex#72467c
rgbrgb(114, 70, 124)
hslhsl(289, 28%, 38%)
oklchoklch(0.467 0.099 320)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0941

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#507c46

#57467c · #7c466b

#7c7246 · #467c72

Split-complementary

Open in tool →

#6b7c46 · #467c57

#7c5746 · #507c46 · #466b7c

Contrast

#72467c as textRatioAAAA largeAAAFix
Aaon white
7.29:1passpasspassPasses AAA — no fix needed.
Aaon black
2.88:1failfailfail
  • AA: use #985fa5 as the text (4.52:1)
  • AAA: use #b389bd as the text (7.23:1)
  • AA: or shift the background to #cccccc (4.54:1)
  • AAA: or shift the background to #fcfcfc (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72467c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72467c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72467c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72467c-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md