# #72467c

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#72467c`
- RGB: rgb(114, 70, 124)
- HSL: hsl(289, 28%, 38%)
- OKLCH: oklch(0.467 0.099 320)
- Relative luminance: 0.0941
- Nearest named color: Grapes of Italy (#714a8b, Δ 2.443) — https://brandsweets.com/colors/grapes-of-italy
- Moods: cool, muted
- Page: https://brandsweets.com/colors/72467c

## Tints & shades

- Tints (toward white): #845190, #965ca3, #a36fae, #af83b9, #bc97c4, #c8aacf, #d5beda, #e2d1e5, #eee5f0, #fbf8fb
- Shades (toward black): #694072, #5d3965, #54335b, #482c4e, #3f2745, #36213b, #2a1a2e, #211424, #150d17, #0c070d

## Harmonies

- Complementary: #507c46
- Analogous: #57467c, #7c466b
- Triadic: #7c7246, #467c72
- Split-complementary: #6b7c46, #467c57
- Tetradic: #7c5746, #507c46, #466b7c

## Colors that go with #72467c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #72467c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #72467c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #72467c: 4 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Slack (https://brandsweets.com/colors/brands/slack-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #72467c, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), First Snow (https://brandsweets.com/palettes/cool#first-snow), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #72467c in 5 real palettes, including Stripe's brand system and Console Light, as the accent. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #72467c in 8 real palettes, including Dusk and Blush, as that palette's text colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Blush (https://brandsweets.com/palettes/light#blush), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/taupe
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Bramble and Darkroom put Champagne beside #72467c, as the text colour against it. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Sienna** #a0522d [harmony, pool: triadic] — Sienna completes a triad with #72467c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.29:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.88:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #985fa5 (4.52:1); AA: background → #cccccc (4.54:1); AAA: text → #b389bd (7.23:1); AAA: background → #fcfcfc (7.1:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/72467c-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#72467c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.