Color

#724658

#724658
hex#724658
rgbrgb(114, 70, 88)
hslhsl(335, 24%, 36%)
oklchoklch(0.451 0.065 353.9)
Closest name: Hibernation (#6f5166)Relative luminance 0.0866

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#46725f

#72466e · #724946

#587246 · #465872

Split-complementary

Open in tool →

#467249 · #466e72

#6e7246 · #46725f · #494672

Contrast

#724658 as textRatioAAAA largeAAAFix
Aaon white
7.69:1passpasspassPasses AAA — no fix needed.
Aaon black
2.73:1failfailfail
  • AA: use #a0647d as the text (4.61:1)
  • AAA: use #b78a9d as the text (7.14:1)
  • AA: or shift the background to #c7c7c7 (4.55:1)
  • AAA: or shift the background to #f5f5f5 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #724658 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#724658 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #724658
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #724658 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/724658-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md