Color

#720d40

#720d40
hex#720d40
rgbrgb(114, 13, 64)
hslhsl(330, 80%, 25%)
oklchoklch(0.367 0.139 356.9)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0424

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d7340

#730d73 · #730d0d

#40730d · #0d4073

Split-complementary

Open in tool →

#0d730d · #0d7373

#73730d · #0d7340 · #0d0d73

Contrast

#720d40 as textRatioAAAA largeAAAFix
Aaon white
11.37:1passpasspassPasses AAA — no fix needed.
Aaon black
1.85:1failfailfail
  • AA: use #e1197d as the text (4.64:1)
  • AAA: use #ee68ab as the text (7.2:1)
  • AA: or shift the background to #a3a3a3 (4.51:1)
  • AAA: or shift the background to #cccccc (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720d40 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720d40 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720d40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720d40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720d40-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md