Color

#720418

#720418
hex#720418
rgbrgb(114, 4, 24)
hslhsl(349, 93%, 23%)
oklchoklch(0.351 0.138 21.1)
Closest name: Barolo (#71000e)Relative luminance 0.0373

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04715d

#71044f · #712704

#187104 · #041871

Split-complementary

Open in tool →

#047127 · #044f71

#4f7104 · #04715d · #270471

Contrast

#720418 as textRatioAAAA largeAAAFix
Aaon white
12.03:1passpasspassPasses AAA — no fix needed.
Aaon black
1.75:1failfailfail
  • AA: use #ec0932 as the text (4.65:1)
  • AAA: use #f9627d as the text (7.07:1)
  • AA: or shift the background to #a1a1a1 (4.66:1)
  • AAA: or shift the background to #c7c7c7 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720418 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720418 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720418
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720418 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720418-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md