Color

#71ad74

#71ad74
hex#71ad74
rgbrgb(113, 173, 116)
hslhsl(123, 27%, 56%)
oklchoklch(0.691 0.103 145.5)
Closest name: Lily Pads (#6db083)Relative luminance 0.3466

Colors that go with #71ad74

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ad71aa

#8cad71 · #71ad92

#7471ad · #ad7471

Split-complementary

Open in tool →

#9271ad · #ad718c

#718cad · #ad71aa · #ad9271

Contrast

#71ad74 as textRatioAAAA largeAAAFix
Aaon white
2.65:1failfailfail
  • AA: use #4a824d as the text (4.57:1)
  • AAA: use #38613a as the text (7.14:1)
  • AA: or shift the background to #363636 (4.56:1)
  • AAA: or shift the background to #121212 (7.08:1)
Aaon black
7.93:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #71ad74 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #71ad74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #71ad74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/71ad74-a2bea6-a04edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md