#712d48 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	9.67:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	2.17:1	fail	fail	fail	AA: use #bb547d as the text (4.68:1) AAA: use #cc7f9e as the text (7.1:1) AA: or shift the background to #b3b3b3 (4.61:1) AAA: or shift the background to #dedede (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #712d48 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

9f1239 6b2a47 e5b769 120a10 f5e9ee

Velvet

Open in tool →

Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.

Luxury Dark Bold

Fonts for this mood

#712d48 reads as warm. The font library is tagged with the same vocabulary:

Warm fonts →

mcpConnect your agent — build around #712d48

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #712d48 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/712d48-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md