Color

#70435a

#70435a
hex#70435a
rgbrgb(112, 67, 90)
hslhsl(329, 25%, 35%)
oklchoklch(0.443 0.07 348.3)
Closest name: Grape Fizz (#64435f)Relative luminance 0.082

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#437059

#6f4370 · #704344

#5a7043 · #435a70

Split-complementary

Open in tool →

#447043 · #43706f

#706f43 · #437059 · #434470

Contrast

#70435a as textRatioAAAA largeAAAFix
Aaon white
7.96:1passpasspassPasses AAA — no fix needed.
Aaon black
2.64:1failfailfail
  • AA: use #a16383 as the text (4.63:1)
  • AAA: use #b889a1 as the text (7.13:1)
  • AA: or shift the background to #c4c4c4 (4.56:1)
  • AAA: or shift the background to #f2f2f2 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70435a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#70435a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #70435a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #70435a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/70435a-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md