Color

#697740

#697740
hex#697740
rgbrgb(105, 119, 64)
hslhsl(75, 30%, 36%)
oklchoklch(0.544 0.08 120.8)
Closest name: Crocodile Style (#767437)Relative luminance 0.1657

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e4077

#776a40 · #4e7740

#406a77 · #77406a

Split-complementary

Open in tool →

#404e77 · #6a4077

#40776a · #4e4077 · #77404e

Contrast

#697740 as textRatioAAAA largeAAAFix
Aaon white
4.87:1passpassfail
  • AAA: use #525d32 as the text (7.07:1)
Aaon black
4.31:1failpassfail
  • AA: use #6d7b42 as the text (4.56:1)
  • AAA: use #8d9f56 as the text (7.23:1)
  • AA: or shift the background to #f7f7f7 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697740 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #697740
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697740 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697740-b4bea2-4e70df-242d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md