#696d6a as text	Ratio	AA	AA large	AAA	Fix
Aaon white	5.25:1	pass	pass	fail	AAA: use #555856 as the text (7.2:1)
Aaon black	4:1	fail	pass	fail	AA: use #737874 as the text (4.67:1) AAA: use #929693 as the text (7.01:1) AA: or shift the background to #f0f0f0 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696d6a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

1b1b1b 6e6e6e 1e40af fcfbf7

Ink & Paper

Open in tool →

Two greys and one ink-blue link color: the palette of a well-set book page.

Minimal Editorial Clean

Fonts for this mood

#696d6a reads as neutral, minimal. The font library is tagged with the same vocabulary:

Neutral fonts →Minimal fonts →

mcpConnect your agent — build around #696d6a

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #696d6a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696d6a-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md