Color

#696d64

#696d64
hex#696d64
rgbrgb(105, 109, 100)
hslhsl(87, 4%, 41%)
oklchoklch(0.528 0.015 126.6)
Closest name: Armoury (#6a6b65)Relative luminance 0.1486

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68646d

#6d6c64 · #656d64

#64696d · #6d6469

Split-complementary

Open in tool →

#64656d · #6c646d

#646d6c · #68646d · #6d6465

Contrast

#696d64 as textRatioAAAA largeAAAFix
Aaon white
5.29:1passpassfail
  • AAA: use #575a53 as the text (7.02:1)
Aaon black
3.97:1failpassfail
  • AA: use #73776e as the text (4.59:1)
  • AAA: use #949890 as the text (7.15:1)
  • AA: or shift the background to #ededed (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696d64 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#696d64 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696d64
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696d64 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696d64-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md