Color

#69507c

#69507c
hex#69507c
rgbrgb(105, 80, 124)
hslhsl(274, 22%, 40%)
oklchoklch(0.475 0.075 309.7)
Closest name: Berry Jam (#655883)Relative luminance 0.102

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#637c50

#53507c · #7c5079

#7c6950 · #507c69

Split-complementary

Open in tool →

#797c50 · #507c53

#7c5350 · #637c50 · #50797c

Contrast

#69507c as textRatioAAAA largeAAAFix
Aaon white
6.91:1passpassfail
  • AAA: use #664e79 as the text (7.17:1)
Aaon black
3.04:1failpassfail
  • AA: use #886aa0 as the text (4.62:1)
  • AAA: use #a68fb7 as the text (7.23:1)
  • AA: or shift the background to #d1d1d1 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69507c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #69507c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #69507c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/69507c-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md