Color

#694969

#694969
hex#694969
rgbrgb(105, 73, 105)
hslhsl(300, 18%, 35%)
oklchoklch(0.452 0.065 326.6)
Closest name: Grape Fizz (#64435f)Relative luminance 0.0879

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#496949

#594969 · #694959

#696949 · #496969

Split-complementary

Open in tool →

#596949 · #496959

#695949 · #496949 · #495969

Contrast

#694969 as textRatioAAAA largeAAAFix
Aaon white
7.62:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #936693 as the text (4.56:1)
  • AAA: use #ad8aad as the text (7.02:1)
  • AA: or shift the background to #c7c7c7 (4.5:1)
  • AAA: or shift the background to #f7f7f7 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694969 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#694969 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #694969
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #694969 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/694969-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md