Color

#693a69

#693a69
hex#693a69
rgbrgb(105, 58, 105)
hslhsl(300, 29%, 32%)
oklchoklch(0.425 0.095 327.1)
Closest name: Plum (#66386a)Relative luminance 0.0705

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a693a

#523a69 · #693a52

#69693a · #3a6969

Split-complementary

Open in tool →

#52693a · #3a6952

#69523a · #3a693a · #3a5269

Contrast

#693a69 as textRatioAAAA largeAAAFix
Aaon white
8.71:1passpasspassPasses AAA — no fix needed.
Aaon black
2.41:1failfailfail
  • AA: use #a45ba4 as the text (4.61:1)
  • AAA: use #bc85bc as the text (7.22:1)
  • AA: or shift the background to #bdbdbd (4.64:1)
  • AAA: or shift the background to #e8e8e8 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #693a69 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#693a69 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #693a69
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #693a69 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/693a69-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md