Color

#693a67

#693a67
hex#693a67
rgbrgb(105, 58, 103)
hslhsl(303, 29%, 32%)
oklchoklch(0.424 0.092 328.6)
Closest name: Plum (#66386a)Relative luminance 0.0701

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a693c

#543a69 · #693a4f

#67693a · #3a6769

Split-complementary

Open in tool →

#4f693a · #3a6954

#69543a · #3a693c · #3a4f69

Contrast

#693a67 as textRatioAAAA largeAAAFix
Aaon white
8.74:1passpasspassPasses AAA — no fix needed.
Aaon black
2.4:1failfailfail
  • AA: use #a45ba1 as the text (4.59:1)
  • AAA: use #bc85b9 as the text (7.19:1)
  • AA: or shift the background to #bababa (4.51:1)
  • AAA: or shift the background to #e6e6e6 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #693a67 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#693a67 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #693a67
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #693a67 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/693a67-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md