Color

#6696cc

#6696cc
hex#6696cc
rgbrgb(102, 150, 204)
hslhsl(212, 50%, 60%)
oklchoklch(0.661 0.096 252.2)
Closest name: Blue Bay (#619ad6)Relative luminance 0.29

Colors that go with #6696cc

Charcoal, Medium Sea Green and Peru lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cc9c66

#66c9cc · #6966cc

#cc6696 · #96cc66

Split-complementary

Open in tool →

#cc6966 · #c9cc66

#cc66c9 · #cc9c66 · #66cc69

Contrast

#6696cc as textRatioAAAA largeAAAFix
Aaon white
3.09:1failpassfail
  • AA: use #3e79bb as the text (4.51:1)
  • AAA: use #2e598a as the text (7.21:1)
  • AA: or shift the background to #2b2b2b (4.58:1)
Aaon black
6.8:1passpassfail
  • AAA: use #6e9bcf as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6696cc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#6696cc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #6696cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6696cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6696cc-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md