Still Water
Open in tool →Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm.
Color
#4d8ca3
#4d8ca3
hex
#4d8ca3rgb
rgb(77, 140, 163)hsl
hsl(196, 36%, 47%)oklch
oklch(0.607 0.074 223.9)Closest name: Blue Moon (#3992a8)Relative luminance 0.2298
Colors that go with #4d8ca3
Charcoal, Copper and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #4d8ca3: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
complementaryshippedCopper sits directly opposite #4d8ca3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #4d8ca3 in 6 real palettes, including Hershey's's brand system and Glacier, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #4d8ca3 in 8 real palettes, including Retro Pop and Redfin's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Deep Sky Blue #00bfff
shippedDeep Sky Blue is paired with #4d8ca3 in 4 real palettes, including Deep Water and Astro's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #4d8ca3 in 14 real palettes, including Peacock and Campus, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Goldenrod #daa520
shippedGoldenrod is paired with #4d8ca3 in 5 real palettes, including Ledger Dark and Noir Beauty, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #4d8ca3 in 9 real palettes, including Plaid's brand system and Ford's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #4d8ca3
Tints & shades
Harmonies
Contrast
| #4d8ca3 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.75:1 | fail | pass | fail | |
Aaon black | 5.6:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4d8ca3 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#4d8ca3 reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #4d8ca3
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #4d8ca3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/4d8ca3-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md