Color

#4950da

#4950da
hex#4950da
rgbrgb(73, 80, 218)
hslhsl(237, 66%, 57%)
oklchoklch(0.513 0.207 274.2)
Closest name: Arcane Brew (#5260e1)Relative luminance 0.1222

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dad249

#4999da · #8a49da

#da4950 · #50da49

Split-complementary

Open in tool →

#da8a49 · #99da49

#da4999 · #dad249 · #49da8a

Contrast

#4950da as textRatioAAAA largeAAAFix
Aaon white
6.1:1passpassfail
  • AAA: use #3840d6 as the text (7.31:1)
Aaon black
3.44:1failpassfail
  • AA: use #6269df as the text (4.61:1)
  • AAA: use #888de7 as the text (7.01:1)
  • AA: or shift the background to #dedede (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4950da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4950da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4950da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4950da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4950da-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md