# #4950da

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#4950da`
- RGB: rgb(73, 80, 218)
- HSL: hsl(237, 66%, 57%)
- OKLCH: oklch(0.513 0.207 274.2)
- Relative luminance: 0.1222
- Nearest named color: Arcane Brew (#5260e1, Δ 4.112) — https://brandsweets.com/colors/arcane-brew
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/4950da

## Tints & shades

- Tints (toward white): #5a60dd, #6b71e1, #7c81e4, #8d91e8, #a2a6ec, #b3b6ef, #c4c6f3, #d5d6f6, #e6e7fa, #f7f7fd
- Shades (toward black): #343cd5, #2830c3, #242aae, #1f2598, #1b2083, #161a6a, #111555, #0d103f, #080926, #030411

## Harmonies

- Complementary: #dad249
- Analogous: #4999da, #8a49da
- Triadic: #da4950, #50da49
- Split-complementary: #da8a49, #99da49
- Tetradic: #da4999, #dad249, #49da8a

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.1:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3840d6 (7.31:1)
- On black (#000000): 3.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6269df (4.61:1); AA: background → #dedede (4.53:1); AAA: text → #888de7 (7.01:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/4950da-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#4950da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.