Color

#490070

#490070
hex#490070
rgbrgb(73, 0, 112)
hslhsl(279, 100%, 22%)
oklchoklch(0.318 0.163 307.5)
Closest name: indigo (#4b0082)Relative luminance 0.0259

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#277000

#110070 · #70005f

#704900 · #007049

Split-complementary

Open in tool →

#5f7000 · #007011

#701100 · #277000 · #005f70

Contrast

#490070 as textRatioAAAA largeAAAFix
Aaon white
13.84:1passpasspassPasses AAA — no fix needed.
Aaon black
1.52:1failfailfail
  • AA: use #b224ff as the text (4.59:1)
  • AAA: use #cb6bff as the text (7.09:1)
  • AA: or shift the background to #949494 (4.56:1)
  • AAA: or shift the background to #bababa (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #490070 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#490070 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #490070
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #490070 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/490070-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md