Color

#44709c

#44709c
hex#44709c
rgbrgb(68, 112, 156)
hslhsl(210, 39%, 44%)
oklchoklch(0.533 0.085 249.7)
Closest name: Harbour Blue (#417491)Relative luminance 0.1522

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9c7044

#449c9c · #44449c

#9c4470 · #709c44

Split-complementary

Open in tool →

#9c4444 · #9c9c44

#9c449c · #9c7044 · #449c44

Contrast

#44709c as textRatioAAAA largeAAAFix
Aaon white
5.19:1passpassfail
  • AAA: use #36597c as the text (7.3:1)
Aaon black
4.04:1failpassfail
  • AA: use #4978a7 as the text (4.53:1)
  • AAA: use #7199c1 as the text (7.03:1)
  • AA: or shift the background to #f0f0f0 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #44709c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#44709c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #44709c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #44709c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/44709c-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md