Color

#44449c

#44449c
hex#44449c
rgbrgb(68, 68, 156)
hslhsl(240, 39%, 44%)
oklchoklch(0.437 0.14 278.9)
Closest name: Blueberry (#464196)Relative luminance 0.0776

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9c9c44

#44709c · #70449c

#9c4444 · #449c44

Split-complementary

Open in tool →

#9c7044 · #709c44

#9c4470 · #9c9c44 · #449c70

Contrast

#44449c as textRatioAAAA largeAAAFix
Aaon white
8.23:1passpasspassPasses AAA — no fix needed.
Aaon black
2.55:1failfailfail
  • AA: use #6e6ebf as the text (4.65:1)
  • AAA: use #9191cf as the text (7.16:1)
  • AA: or shift the background to #c2c2c2 (4.62:1)
  • AAA: or shift the background to #ededed (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #44449c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#44449c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #44449c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #44449c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/44449c-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md