Color

#440440

#440440
hex#440440
rgbrgb(68, 4, 64)
hslhsl(304, 89%, 14%)
oklchoklch(0.272 0.117 331.2)
Closest name: Velvet Cosmos (#441144)Relative luminance 0.0169

Colors that go with #440440

Charcoal, Sea Green and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#044308

#280443 · #43041f

#3f4304 · #043f43

Split-complementary

Open in tool →

#1f4304 · #044328

#432804 · #044308 · #041f43

Contrast

#440440 as textRatioAAAA largeAAAFix
Aaon white
15.7:1passpasspassPasses AAA — no fix needed.
Aaon black
1.34:1failfailfail
  • AA: use #d40cc7 as the text (4.68:1)
  • AAA: use #f54de9 as the text (7.12:1)
  • AA: or shift the background to #8a8a8a (4.55:1)
  • AAA: or shift the background to #b0b0b0 (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #440440 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#440440 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #440440
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #440440 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/440440-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md